Fresh Products

In 2008, Chinese production of meat products totaled over 70 million tonnes. In the past 20 years, compound annual growth rate of meat production keeps Chinese products over 5%. The high-speed growth of China's meat production and sales of the benefits of transformation the structure of consumption of meat products and increasing demand due to improving China's income per capita. The improvement in consumption is to improve the amount of consumption Overall, the consumption structure and consumption pattern. In terms of consumption characteristics of the meat products industry, because it belongs to consumer goods daily growth in consumer demand is not influenced by the policies, but greatly affected by increased revenues. In China, the significant increase in demand meat products will be low speed and long term.

An important aspect of the consumption of meat products in China is improving meat consumer product channels are the transfer of traditional markets for farmers in supermarkets and grocery stores in the community. U.S. Supermarkets occupy 85% of the shares of agricultural product markets, while it is 65% and 60% for Europe and Latin America supermarkets separately. In 2008, sales of raw materials and fresh products of China Top 100 enterprises rapid transport of consumer goods accounted for only 12.44% of total sales. Among them, sales of products Meat took the largest share of 41.25%. According to statistics, the meat product sales volume in supermarkets in the central cities of the Central China took 29% of total sales, while it should be over 30% in first tier Chinese cities like Beijing and Shanghai. Since the implementation of the Law Food Safety of the People's Republic of China on 1 June 2009, the proportion of sales of meat products in supermarkets and hypermarkets sees continued growth.

The increased proportion of sales of meat products in supermarkets and hypermarkets is caused by growth in the number of supermarkets and hypermarkets to share with traditional farmers markets. In 2007, the number of stores that have the leading companies in China Top 100 enterprises in the chain exceeds 18,000. In 2008, retail sales of China Top 100 enterprises in the chain took 11% of the total social retail sales. The industry chain has expanded its channels communities in the subdivision of the regional consumer markets. As the product structure, improving the consumption of meat products industry is concentrated in increase the proportion of sales of fresh or chilled meat and meat products of low temperature. These two meat products must be left aside in the freezer and sells mainly in supermarkets and hypermarkets.

In addition to the chain supermarkets, the meat products industry also tends to establish direct sales channels through new franchise stores chilled. In general, shops franchise chain grow by officials regional. The common mode of the chain of franchise stores is that there is little or no franchise fee, equipment and decoration of the shop are invested by franchisees, the decoration of the shop is uniform designed by the company, the products are distributed by companies in all meat products. Investment in a meat shop chilled fresh franchise in a second-tier city in central China is about RMB 30,000-40,000. Low investment significantly increases the number of franchise stores and accelerate the rate of expansion of the number.

Theoretically, the profit rate of new franchise stores chilled meat must be greater than the supermarkets, because they focus directly on the end consumer market. However, the reality is contrary to expectations due to intensified competition. The three giants - Shineway, Yurun Jinluo and created numerous shops in northeast China, North China and Central China, etc., increased competition to reduce profit. As franchisees do not have the pricing right and there is little difference in the marks and qualities of fresh chilled meat products, your profit comes mainly from the difference in purchasing costs. In recent years, taking into account the price of pork and high purchase costs, some dealers are beginning to buy goods from local suppliers upstream with the lowest price in lieu of the original producers upstream. Value addition, there is loose between producers of meat products and franchises, many new franchise stores chilled even suffer losses, not to mention the benefits. Products Franchise stores are supplied by local distributors. However, the benefit of franchise stores can be reduced due to the contradiction of interests between distributors and dealers, leading to reduced profits for producers of meat products.

At present, the volume of Chinese products meat only accounts for 15% of the production of meat products, much less than the proportion 30% -40% in countries with developed production meat products and consumption. This is mainly because the Chinese traditional food habit requires fresh food commodities. However, the concept is being transformed. It is forecast that output growth meat consumption of urban residents in China will focus on the meat product of high end, such as fresh or chilled meat and meat products of low temperature. The consumption of meat products from the rural market demand of China still maintains a high growth speed. As the cold chain system can not completely cover the rural consumption markets of China today, there is ample opportunity for high temperature meat products in rural markets in China.

For more information, visit:

target = "_blank" href = "http://shcri.com/reportdetail.asp?id=167"> http://shcri.com/reportdetail.asp?id=167

About the Author:

Based on the database, Interviews and research methods from China Research and Intelligence, CRI analyzes the development and opportunities in this industry clearly.
Contacts:
Eileen Gu
China Research and Intelligence
www.shcri.com
Email: eileen@shcri.com
TEL: 86-21-6852-1029
86-21-5842-6733

Article Source: ArticlesBase.com - Chinese Meat product Market in the Consumption Upgrading

SparkPeople Product Review: Fit & Fresh

Fresh Products ReFresh Gel Air Freshener $27.24

Fresh Products Terminator Deodorizer AllPurpose Cleane $39.94

Fresh Products Deodorant Urinal Screens $29.44

Fresh Products Urinal Deodorizer Blocks $100.54

Fresh Products Toilet Bowl Deodorizer Blocks $114.96

Fresh Products DropIn Tank NonPara Cleaner Block $26.44

Fresh Products Terminator Deodorizer AllPurpose Cleane $39.94

FRESH PRODUCTS Para Urinal Screen with Deodorizer Bloc $47.24

Fresh Products Urinal Deodorizer Blocks $68.47

Fresh Products ReFresh Gel Air Freshener $27.24

Fresh Products Gel Air Freshener Dispenser with fan Ca $30.42

Drinkwell Original 2-Chamber Replacement Filters, 3 Filters $7.99 If you use the Pet Drinking Fountain or the Big Dog Drinking Fountain to keep your pet's water tasting fresh, this three-pack of filters will provide many additional months of fresh-tasting water....

Prince Lionheart Ever-Fresh Replacement Pillows $3.99 For use with the Ultimate Wipes Warmer™ Each replacement pillow ensure 3 months of the freshest wipes for your baby! The New Ever-Fresh System™ helps keep your wipes the freshest they can be to soothe your Baby's delicate skin.This Worldwide Patented System works 3 ways:Moisture RetentionNon-BrowningAnti-microbialMade in China...

Petmate Deluxe Fresh Flow Pet Fountain Pets love fresh flowing water! Ultra-quiet purifying pet fountain for multiple cat households or small dogs, provides naturally cool and oxygenated water. Features include a replaceable filter and a reservoir that adds water automatically....